hungry hollow food truck park

full brand design package

the challenge:

Food truck parks are multiplying around Austin, and a new one at Lake Travis needed more than a catchy name to stand out. Hungry Hollow needed a brand that felt like a true neighborhood gathering place, one that would welcome local residents and the local businesses who would call it home.

the strategy:

We started with the foundations: core values, mission and vision, detailed audience personas, competitor analysis, and brand positioning. One decision shaped everything. Instead of claiming to be Austin's premier food truck park, we narrowed the positioning to Lake Travis's premier food truck park, a more specific and more ownable claim. The brand personality became the welcoming neighbor who always has the best backyard gatherings, and the tagline followed: "A Community Park That Feeds The Soul."

the solution:

A complete visual identity with logo concepts, a WCAG-compliant color palette, and typography selections
Brand guidelines covering logo usage, color specifications, and file naming conventions
Marketing materials across touchpoints, including trifold brochures, billboard copy, social media content, and coming soon banners

dude, you're so cool but, how can we work together?

Strategic-led brand design starts with establishing the basics; Mission, Vision, and Values. Followed by a deep dive into a Target Audience analysis, Competitor Analysis, and suggested Creative Direction before we ever put pen to paper.

A website in a week! It sounds as easy as it is. Once all content has been submitted by you, the client, we will have a meeting to go over any final prep work and expectations and you'll have a website ready to launch the following week. How quick we get to that week, all depends on how quickly you can gather all needed content for the website (branding, images, videos, website copy), etc. (Brand design, copywriting, photography add-ons are available through WTH Design Studio).

Brand photography is the most underrated, forgotten element to a strong brand. Having curated custom "stock" photos to use for your website and social media is what makes brands jump from a basic mom & pop business to an established force in their respective industry.

Consistent, on-demand, graphic design support meant for product-based business or service businesses that require frequent flyers, advertisements, and other graphics on a month-to-month basis.

ready to build a uniquely, authentic brand?!

Let's hexing go!!

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