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hey hey!

how the hex are ya?!

We empower marginalized founders with strategic, high- quality designs.

What the Hex Design Studio was built for the business owners who are tired of being overlooked because they feel forced to blend in. I started this studio because I believe your brand should present you, your product, and your service authentically, not just look aesthetically. 

Every project I take on is driven by one goal: ensuring your visuals, website, and identity actually reflect the business you've built and the clients you want to attract. I bring seven years of design experience, a no-fluff approach, and a genuine investment in your growth to every single client I work with.

Speaking of growth: one of my clients experienced 30% business growth within the first six months of launching their rebrand and new website. We kept that trajectory going through consistent web maintenance and monthly design strategy. 

That's what happens when your brand has a solid foundation and someone in your corner keeping it sharp.

wth we believe in

our mission

To empower underrepresented founders with strategic, high-quality designs without apology.

our vision

I envision a world where minority-owned businesses aren’t afraid to take up space.

wth do we value

I don’t believe in surprises or gimmicks. Knowledge and creativity should be an open conversation; I don’t believe in keeping secrets from clients or colleagues.

A brand should look, sound, and feel like the founder. I dig deep into the brand and build something that reflects that; nothing should feel cookie-cutter, even the semi-custom brand kits.

Every brand is approached as its own puzzle, and I’m not satisfied until the solution is something you couldn’t have gotten elsewhere.

I’m just as emotionally invested in your brand as the founders are. I deeply care about the origin story, where they are when we start, and how much they grow after the initial design process. I will always root for my client’s like they are my best friend.

I deeply value community; this work I do is very personal. I am here to serve fellow founders who have been overlooked, told to smile, and told to “tone it down.” Success isn’t just good for the business, its the key to minority founders to be taken seriously.

I cherish being able to find joy and humor in everyday things and design is no different. What is life without being able to laugh at a silly joke or light up at a beautiful piece of artwork. (And I’ll never tell you to smile :))

meet the dream team behind wth

All of this creative magic couldn't be possible without the following people:

Drew  McConnell
ceo & founder
What the Hex Design Studio was founded in 2023 while Drew was working a full-time job and learning how to balance motherhood and work.
drew brand photo
Drew McConnell
award-winning graphic designer
Drew won the first annual Alexander Shunnarah Billboard Contest and will never let it go. Winning an award for the Billboard King?? Hex yeah, dude!
Drew McConnell
award-winning photographer
Drew has won awards for her photography in various shows in FL & VA and has often been featured in major galleries in Pensacola.
Drew McConnell
f*cking professional
Despite loving curse words and speaking casually in a weird accent no one can figure out, Drew thrives on being professional when it counts.
drew brand photo at mrs jones
Drew McConnell
coffee addict
Coffee is my vice. Just give me the coffee in an IV at this point. You'll find me most days working at a local coffee shop.
Drew McConnell
diet coke addict
When Drew is not drinking a coffee or an energy drink, she's enjoying an ice-cold fridge cigarette; Diet Coke.
Drew McConnell
art history lover
Drew's first dream was to be an Art Historian and help rebuild the Parthenon. That deep love of art still shapes her everyday life both personally and professionally.
Drew McConnell
certified fun mom
Drew has a 2-year-old toddler who loves going to the movies, Paw Patrol Dinosaurs, Halloween, anything spooky, and going Green Gob-bob (Green Goblin).
Drew & Justin McConnell
basically conjoined husband & wife
Drew couldn't run this business without her biggest support system, Justin. Her loving, funny, silly, devoted husband. Without Justin to crash out to when Adobe Illustrator crashes, Drew would have quit this dream all together.

dude, you're so cool but, how can we work together?

Strategic-led brand design starts with establishing the basics; Mission, Vision, and Values. Followed by a deep dive into a Target Audience analysis, Competitor Analysis, and suggested Creative Direction before we ever put pen to paper.

A website in a week! It sounds as easy as it is. Once all content has been submitted by you, the client, we will have a meeting to go over any final prep work and expectations and you'll have a website ready to launch the following week. How quick we get to that week, all depends on how quickly you can gather all needed content for the website (branding, images, videos, website copy), etc. (Brand design, copywriting, photography add-ons are available through WTH Design Studio).

Brand photography is the most underrated, forgotten element to a strong brand. Having curated custom "stock" photos to use for your website and social media is what makes brands jump from a basic mom & pop business to an established force in their respective industry.

Consistent, on-demand, graphic design support meant for product-based business or service businesses that require frequent flyers, advertisements, and other graphics on a month-to-month basis.

ready to build a uniquely, authentic brand?!

Let's hexing go!!

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