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thompson-walden insurance

rebrand & website creation

the challenge:

Thompson-Walden Insurance has spent 50 years earning Pensacola's trust. The next step was making sure that reputation showed up everywhere a customer might find them: online, in print, and in search results.

the strategy:

We built a comprehensive brand strategy document to define TWI's positioning, audience, and messaging. That gave every piece of copy a clear job and a consistent voice.

the solution:

  • Strategic rebrand to keep previous clients and nurture new, high-income clients.
  • Website design in WordPress with copy across five pages, written for real customers and strengthened with strategic SEO keyword integration so the site gets found by people searching for insurance
  • Monthly on-going rebrand support including a print ads for various local magazines, business cards, social media graphics, letterhead, and more.

dude, you're so cool but, how can we work together?

Strategic-led brand design starts with establishing the basics; Mission, Vision, and Values. Followed by a deep dive into a Target Audience analysis, Competitor Analysis, and suggested Creative Direction before we ever put pen to paper.

A website in a week! It sounds as easy as it is. Once all content has been submitted by you, the client, we will have a meeting to go over any final prep work and expectations and you'll have a website ready to launch the following week. How quick we get to that week, all depends on how quickly you can gather all needed content for the website (branding, images, videos, website copy), etc. (Brand design, copywriting, photography add-ons are available through WTH Design Studio).

Brand photography is the most underrated, forgotten element to a strong brand. Having curated custom "stock" photos to use for your website and social media is what makes brands jump from a basic mom & pop business to an established force in their respective industry.

Consistent, on-demand, graphic design support meant for product-based business or service businesses that require frequent flyers, advertisements, and other graphics on a month-to-month basis.

ready to build a uniquely, authentic brand?!

Let's hexing go!!

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